High level Scenario: The World Wide Visibility company has found success in one of it’s divisions with a popular product- Incredicam Body Cameras until the body cam is part of a community controversy. A police officer is accused of seriously injuring a young hispanic man, which he denies. The body cam malfunctioned or was turned off so the scenario was not caught on tape. Police department is saying that the cam is defective and has caused the product sales to spiral along with bad press. The hispanic community is crying out for justice and accusing the officer of turning off the cam, and there is a cover-up involved. The company is caught in the cross-fire of this political situation that is killing their profits- and their reputation. The company has a high hispanic population, and they are starting to leave their jobs, further hurting production quotas. Not only is this crisis hurting the company from a publicity and sales standpoint, but the leaders of the company still have their day jobs dealing with internal challenges.